Convert Pro vs Thrive Leads: Which is the Better Option?

Table

Pricing
1. Thrive Leads
2. Convert Pro
Features
Conclusion

Pricing

When it comes to pricing, both Convert Pro and Thrive Leads offer different options to cater to different needs and budgets.

Thrive Leads

Thrive Leads is available as part of the Thrive Suite, which includes a collection of conversion-focused WordPress plugins. The Thrive Suite is priced at $19 per month for individuals and $49 per month for agencies. This pricing includes unlimited updates and support for all the plugins in the suite, including Thrive Leads.

Convert Pro

Convert Pro offers both annual and lifetime subscription options. The annual subscription starts at $99 per year for use on one website, and goes up to $399 per year for use on unlimited websites. The lifetime subscription is a one-time payment of $399 for use on unlimited websites. Both subscription options include updates and support for the duration of the subscription period or lifetime license.

Overall, Thrive Leads offers a more affordable option for solopreneurs and smaller businesses with a limited number of websites, while Convert Pro provides more flexibility and unlimited site usage with its subscription options.

Features

Both Convert Pro and Thrive Leads offer a range of features and options for lead generation and opt-in forms. Let's take a closer look at some of the key features of each plugin.

Email Marketing Integrations

Both plugins offer API integrations with popular email marketing services, allowing you to easily connect your opt-in forms to your email list. Thrive Leads currently provides more integrations than Convert Pro, including popular services like Mailchimp, AWeber, GetResponse, and ActiveCampaign. Convert Pro also offers integrations with these services, but the selection is more limited.

Customer Support and Updates

Thrive Leads offers customer support and unlimited updates with an active license. This means that you can reach out to their support team if you have any questions or issues, and you will receive regular updates to ensure that the plugin is always up to date with the latest features and security patches.

Convert Pro's support and updates are limited to the subscription period or lifetime license. This means that you will have access to support and updates for the duration of your subscription or lifetime license, but you may need to renew or upgrade your license to continue receiving these benefits.

Design and Functionality

Both Convert Pro and Thrive Leads offer visual editors that allow you to customize the design and functionality of your opt-in forms. However, there are some differences in the design options and flexibility of each plugin.

Thrive Leads has a larger library of professionally designed templates, with 561 options to choose from. These templates cover a wide range of industries and styles, making it easy to find a design that matches your brand. The visual editor in Thrive Leads uses a block-based approach, allowing you to easily add and arrange different elements within your opt-in form. This block-based editor also ensures that your opt-in forms are responsive and look great on different screen sizes.

Convert Pro, on the other hand, offers 62 templates that you can choose from. While this is a smaller selection compared to Thrive Leads, the templates are still professionally designed and cover a range of industries. The visual editor in Convert Pro uses an absolute positioning approach, which allows for more precise control over the placement and styling of your opt-in forms. However, this approach can sometimes lead to display issues on different devices if not properly optimized.

Opt-in Form Types

Both plugins offer a variety of opt-in form types that you can use to capture leads and grow your email list. Some of the common opt-in form types include lightboxes, sticky ribbons, slide-ins, and content locks.

Thrive Leads includes additional features like asset delivery, which allows you to deliver digital downloads to your subscribers. This can be useful if you want to offer lead magnets or other incentives to encourage visitors to sign up for your email list. Thrive Leads also provides A/B testing reports within the WordPress dashboard, allowing you to easily track and optimize the performance of your opt-in forms.

Convert Pro, on the other hand, offers a white labeling feature that can be useful for web and marketing agencies. This feature allows you to remove any branding or mention of Convert Pro from the opt-in forms, giving you a more professional and customized look.

A/B Testing

Both Convert Pro and Thrive Leads offer the ability to test different variations of your opt-in forms to see which one performs better. A/B testing is an important feature that allows you to optimize your opt-in forms and increase your conversion rates.

Thrive Leads provides more comprehensive A/B testing features, including automatic winner selection based on statistical significance, minimum conversions, and testing period. This means that you can set up your A/B tests and let Thrive Leads automatically determine the winning variation based on the specified criteria.

Triggers and Targeting Options

Both plugins offer a range of triggers and targeting options that allow you to launch your opt-in forms based on visitor behavior, device, and specific actions.

Thrive Leads provides triggers like exit intent, time delay, scroll percentage, and click-based triggers. These triggers allow you to display your opt-in forms at the right moment to maximize conversions. Thrive Leads also offers targeting options like device-based targeting, allowing you to show different opt-in forms based on the device that the visitor is using.

Convert Pro offers similar triggers and targeting options, including exit intent, time delay, scroll percentage, and click-based triggers. Convert Pro also provides additional features like campaign scheduling, which allows you to set specific dates and times for your opt-in forms to be displayed. Convert Pro also includes ad blocker detection, which can help ensure that your opt-in forms are not blocked by ad blockers.

Speed and Performance

Both Convert Pro and Thrive Leads have been tested and shown to have relatively fast load times. However, there are some differences in the speed and performance of each plugin.

In a performance test conducted by WP Rocket, Thrive Leads had a slightly faster page fully loaded time and first byte time compared to Convert Pro. While the difference may be minimal, it can still be a factor to consider if speed and performance are important to you.

Conclusion

Both Convert Pro and Thrive Leads offer a range of features and options for lead generation and opt-in forms. The choice between the two will depend on your specific needs and preferences.

Thrive Leads may be a better option for those who want a comprehensive suite of conversion-focused plugins and a larger template library. The Thrive Suite offers an affordable pricing option for solopreneurs and smaller businesses, and the extensive integrations and features of Thrive Leads make it a powerful tool for growing your email list.